As
YouTube continues to dominate the world of online video sharing, more and more
business owners around the world are investing in video “vlogging” to promote
their brands, products and services business.
A Video Blog is also known as a Vblog or vlog, and is essentially videos that provide commentary on a particular subject, often serving as a personal online diary. A “vlogger” is a video-blogger – essentially, someone who uses first person, piece-to-camera videos to discuss, inform and interact with an online audience. This form of online communication has become hugely popular in recent years thanks to the success of online video-sharing sites like YouTube, evolving from a bedroom pastime to an increasingly effective form of Internet advertising.
However, businesses also make use of Vblogs to promote products and services, provide company overviews, and how-to-videos. Vblogs are open to anyone.
As with many written blogs, viewers can usually leave comments about a Vblog. This makes the experience interactive with the end-user, which is an important element of all blogs. Word of mouth among viewers and users can dramatically increase the popularity of a Vblog. The more popular a Vblog becomes, the more traffic the Vblog will receive.
Why you should vlog?
Having an employee or ambassador vlog for your organisation is a fantastic way to interact with a very broad audience. A good vlogger can provide a friendly and memorable face to a company; as well as personifying it’s character and brand values.
If for example, a vlogger is a company employee, not only can this enhance the reputation of his or her colleagues and the team general, it also adds a 'real' factor to the video. Audiences like to see an actual employee talk about the company because the information they deliver is direct and is (usually) reliable, so this should always be the first option to consider.
This kind of vlog is also a form of investment not just in your company, but also in your people, who get to be the stars and faces of the business. When everyone is pulling together for the organisation they work for, this can be a very powerful approach to vlogging.
Should you invest in vlogs?
Well...the cost is relatively cheap, it is not particularly time-consuming and done well, vlogging can have mass appeal with the potential to reach millions of people and help generate an enormous amount of revenue for even the smallest organisations. Many companies are benefiting from vlogging and there are no reason yours can’t to.
A decent vlogger can bring many benefits to any company by:
- Directly promoting the services or products to potential customers and clients, in a friendly, engaging and authentic way.
- Generating a loyal online fan base who will help promote other promotional videos across a wide range of social media platforms and video sharing sites. Fantastic free Public Relations.
- Boost the online ranking of a company through searches and related videos, all of which will help rank a website higher in search engine results.
No comments:
Post a Comment